Tiny Turtle Baby Food.
Situation: The time-poor Tiny Turtle team needed more diverse content to increase brand awareness and engagement.
Solution: A social media audit and diversified content strategy that establishes Tiny Turtle Baby Food as a thought leader and household name in WA.
Marketing Strategy
Social Media Management
Photography Coordination
Satisfying Tiny Turtle’s appetite for reels. And more.
Babies go gaga for Tiny Turtle Baby Food’s nutritious, ready-to-go meals. And it’s little wonder: the Tiny Turtle team put so much love into their recipes. So much so that they’re time-poor when it comes to their socials.
That’s why the Tiny Turtle team initially came to us. Aware of the brand-boosting potential of reels, they wanted our help in developing the topical, on-trend Instagram content they needed but didn’t have time to produce.
But as it turned out, reels were just the start. Our remit turned into a much bigger, more diverse and integrated social strategy that worked wonders.
“Within the first month, we’d increased Facebook reach by 48% and Instagram impressions by 50%. Two months in, we doubled engagement. After three months, we were engaging 14,000 non-followers, with a 17.6% increase in monthly profile visits and a 35% increase in link taps.”
Aimee Francis
Creating a recipe for social media success.
Step one was understanding the audience – especially first-time mums – so we could curate the educational content, recipe cards and feeding tips they are hungry for. This broadened the brand’s appeal and established Tiny Turtle as a go-to source for nutritional advice and practical tips.
Next, we turned our attention to authentic storytelling.
We set about creating content that invites our audience behind the scenes for an intimate glimpse into the heart of the brand, from exclusive access to the Tiny Turtle kitchen to showcasing the team’s dedication to quality.
To deepen that connection, we included conversations with Lauren and Kieran – Tiny Turtle’s passionate, relatable husband-and-wife founders – to bring the brand’s mission, values and inspiration to life.
Then we went even deeper, with storytelling features starring local stockists, showcasing Tiny Turtle’s widespread availability and amplifying engagement by tapping into the loyal customer base of these local partners.
This multifaceted strategy created an immersive brand experience and narrative that resonates with parents, caregivers and local communities.
The outcomes
Strategy
A strong social strategy focusing on high-quality, authentic storytelling, boosting recognition and establishing Tiny Turtle Baby Food as a thought leader in the baby food industry.
Engagement
We transformed online engagement by diversifying our digital storytelling and showcasing Tiny Turtle’s story and brand essence, with an impressive CTR return on investment.
Brand loyalty
Through stories that reflect what makes Tiny Turtle Baby Food unique, we created a narrative that resonates with parents, caregivers and local communities, enhancing brand loyalty.
Find out how we’ll support and empower you.
Tell us a bit about your business, your goals and the challenges you face. We’ll get back to you and explain how we’ll free up your time, build your brand and extract greater value from your marketing and digital budget.