Hemponics.
Situation: Hemponics was struggling to stand out in an increasingly crowded industry. How do you redefine and distinguish a brand while retaining its core values?
Solution: Collaborating closely with our client, we laid a fresh brand foundation, with a distinctive tone of voice and visual branding that position Hemponics as sophisticated, innovative and approachable.
Brand Development & Strategy
Website Development
Marketing Collateral
Outsourced Marketing Management
Event Marketing
Social Media Management
Building a rejuvenated brand from the inside out.
When our client acquired Hemponics, the brand felt tired. Moreover, it was firmly grounded in the previous owner’s story. We needed to draw a line in the sand and redefine and reinvigorate the brand but without compromising the values and brand equity that had served the business so well.
We started inside, thinking strategically.
Working with the new Hemponics team, we developed an empowerment-themed purpose and mission statement, establishing a fun brand voice and personality, culminating in a new tagline: Eat. Drink. Thrive. Repeat.
On the visual side, we leant into this more contemporary and assertive yet fun and friendly brand persona. Rounded lower-case typography. A stronger, vibrant colour palette. Less hippy (so many hemp brands go down this route). More hip and hempowered.
“It’s been really cool to see the power of strategically-driven purpose and mission statements: how they have inspired the Hemponics team, how the business has referred back to them when making big decisions about product development, marketing, everything. This messaging has shaped the path forward for the company.”
Aimee Francis
A new online e-commerce hemporium.
The new Hemponics brands required a new Hemponics e-commerce website that would bring the new brand to life.
From design to testing and deployment, we managed the whole website development process: IA, UX, content, photography, the works. This included:
- a dedicated portal for retailers with easy access to product specifications and promotional materials
- an intuitive shopping interface for consumers, optimised for conversions and upsells
- integration of Hemponics and its sister company, Miss Vitality, for a unified shopping experience
- a resource hub to boost SEO and empower consumers.
From an expo to a new CRM to POS.
It has been quite a journey. We’ve been to Sydney with the Hemponics team for the Naturally Good Expo (marketing, signage, expo setup).
We’ve implemented a new HubSpot CRM system for the Hemponics sales team (setup, systems integrations, staff training and leveraging HubSpot’s e-marketing and automation tools).
And we’ve also been providing support for Hemponics’ stockists and wholesale clients (marketing support, point-of-sale collateral) to drive sales and revenue.
Time to hemp up the brand’s socials.
Building on the new messaging platform and running with the fresh new brand voice, we developed and continue to manage Hemponics’ new social strategy.
It’s all about inspiration and empowering customers to incorporate hemp into their busy lifestyles and reap the rewards through education and promotions.
The outcomes
Brand identity
From a same-same, founder-centric brand story to a distinctive, independent, customer-centric brand persona.
Engagement
We created personalised email campaigns that continue to drive participation in brand initiatives and promotions.
Traffic/performance
Advanced SEO. A seamless e-commerce experience. A much broader digital reach, with more traffic and more conversions.
Find out how we’ll support and empower you.
Tell us a bit about your business, your goals and the challenges you face. We’ll get back to you and explain how we’ll free up your time, build your brand and extract greater value from your marketing and digital budget.