Boston Living.
Situation: A fledgling property developer competing with established brands, Boston Living needed to position itself as fresh yet trustworthy, inviting yet professional.
Solution: An elegant, refined brand identity created on contemporary design principles, striking the perfect balance.
Brand Development & Management
Website Development
Corporate Collateral
Project Marketing
Logo Design
Constructing a new brand from the ground up.
Purchasing property is one of the biggest decisions anyone can make. It’s a leap of faith. And so, with a lot of negative sentiment around property developers (following several high-profile insolvencies), the new Boston Living brand had to inspire trust at first sight.
They had a new project in the pipeline. The clock was ticking. We got to work creating a new brand identity, tagline, collateral and landing page.
The blueprint for a perfectly balanced logo.
Simple yet memorable, the stylised brand mark employs architectural design elements to reveal both a ‘B’ and an ‘L’.
It’s an icon that immediately communicates a sense of solidity, with the carefully chosen hue of deep blue (reliability, professionalism) and its lighter counterpart (modernity, versatility) augmenting that sense of strength.
Similarly, our choice of a unique sans-serif font for ‘Boston’ acts as a fluid, contemporary foil for the italicised serif font for ‘living’ that provides a luxurious undertone. Again, finding the perfect balance.
The outcomes
Brand development
Letterhead. Business cards. Email signatures. A simple yet effective web presence and solid brand foundations.
Brand rollout
Signage. Stationary. Photography. Corporate collateral. Website. We’ve created everything.
Find out how we’ll support and empower you.
Tell us a bit about your business, your goals and the challenges you face. We’ll get back to you and explain how we’ll free up your time, build your brand and extract greater value from your marketing and digital budget.