Putting Avacare top of mind in the local healthcare sector and an array of marketing assets at their team’s fingertips.
Avacare Australia.
Situation: While Avacare is an established brand in the South African healthcare sector, its presence, reputation and success overseas hadn’t gained much traction in Australia.
Solution: Using our local market knowledge, brand positioning smarts and marketing capabilities to build Avacare Australia’s brand, profile and sales in the Australian market.
Brand Management
Marketing B2B & B2C Strategy
Products & Sales Collateral
Social Media Management
Website Development
Photography Coordination
Avacare Australia’s brand needed some care.
Avacare Health Group has long had a strong presence in Africa, where the business started, but it wasn’t translating in Australia.
That’s why Avacare Australia asked us to help. They engaged us to build their profile and help their team position Avacare as a key player in the medical and pharmaceutical space in Australia.
It was a big, diverse challenge ranging from working with the Australian sales team on new marketing collateral for a growing range of products to kickstarting the brand’s Australian socials and industry awareness.
“It’s been exciting to work with this brand from the beginning. We have developed a new website which is pivotal in communicating the essence of Avacare AU, along with an aggressive social and PR strategy to increase brand awareness.”
Aimee Francis
New brand messaging for a new brand.
With such a young brand and Avacare Australia’s team of reps growing fast across the country, consistency was going to be key.
But there was a problem. There was a lack of clarity and understanding about Avacare’s purpose in the Australian market.
What were we doing here? What was the benefit to Australia’s healthcare sector?
And so, we collaborated with key stakeholders across the business to establish some core messaging – a purpose and promise for the Australian market that was aligned with the group’s broader global vision and values.
Establishing a messaging platform for the Australian market was vital. With a clear purpose and promise, we then developed a new tagline: Let’s make health care better. We had the foundation on which to build a strong, value-focused brand.”
Aimee Francis
Equipping the sales team to do what they do best.
Avacare’s product range is growing rapidly, so we’ve had to work just as fast to develop the marketing collateral and assets the sales team needs to get out there and support customers.
From product information to photography, from print to social media where we’re connecting with manufacturers to create positive brand associations, it has been a whirlwind project. And it’s still going.
In addition to an ever-growing range of marketing materials, we’ve developed a new website for Avacare’s Australian arm. The new site reflects the fast-moving, innovative nature of the business, with a CMS that enables the local team to update product information and the online shop immediately.
The outcomes
Brand messaging
A strong messaging platform providing clarity, internally and externally, about Avacare’s purpose and promise.
Brand awareness
We leveraged digital channels to establish Avacare’s credentials and credibility as a global healthcare brand.
Sales support
Web development
It’s coming! The new Avacare Australia site will be pivotal in building brand awareness, local affiliations, trust and sales.
Find out how we’ll support and empower you.
Tell us a bit about your business, your goals and the challenges you face. We’ll get back to you and explain how we’ll free up your time, build your brand and extract greater value from your marketing and digital budget.